Manahil Estate

An Overview of Naimat Nagar Fruit & Vegetable Market Project in Lahore

Naimat Nagar

The Punjab Government has launched the ambitious Naimat Nagar Project in Lahore under Ravi Urban Development Authority (RUDA). It is envisioned to become Pakistan’s largest and most modern fruit and vegetable wholesale market. This initiative aims to boost the agriculture sector of the Punjab while improving efficiency and business experience for both traders and buyers.

Under this groundbreaking initiative, RUDA has offered 5 and 7 marla Commission Agent/Arhat Plots, and 1 Marla Wholesale/Pharia Shops on easy installments. Booking applications can be submitted along with the specified registration fee of PKR 2,000/- latest by 30th of January, 2025. In this article, we’ll cover everything you need to know about the Naimat Nagar project, so stay with us till the end!

Vision Behind Naimat Nagar

The Naimat Nagar initiative is being launched in collaboration with key organizations such as Ravi Urban Development Authority, Government of Punjab, and the Punjab Agriculture Marketing Regulatory Authority. This project aims to significantly enhance the infrastructure and operational efficiency of the agriculture sector in Punjab, focusing on improving market access and fostering a competitive environment for both traders and buyers.

The collaboration will focus on developing state-of-the-art agricultural markets and supporting systems to optimize supply chains and boost overall business standards in the sector. By improving infrastructure, the initiative seeks to create a more efficient and modern marketplace that will benefit all stakeholders involved in the agricultural industry.

Purpose and Impact

The Naimat Nagar Fruit and Vegetable Market is not just a trading hub but a visionary project aimed at transforming the agricultural landscape of Punjab. With a comprehensive and modern infrastructure, this initiative is designed to address critical challenges in agricultural trade, including inefficiency, food wastage, and the lack of equitable platforms for farmers.

Economic Boost

The market is projected to become a catalyst for economic growth by facilitating larger trade volumes, creating employment opportunities, and increasing revenue for agricultural produce. By providing a centralized trading platform, the market is expected to attract both local and international buyers, further boosting trade..

Waste Reduction

One of the significant advantages of this project is the inclusion of advanced preservation techniques, such as cold storage facilities. These measures will help reduce post-harvest losses by keeping fruits and vegetables fresh, ensuring they reach the market without compromising quality.

Operational Efficiency

The structured design of the market, with clearly demarcated zones for trading, storage, and logistics, ensures seamless operations. Streamlined processes, including faster loading and unloading, contribute to minimizing delays and improving the experience for vendors and buyers alike.

Farmer Empowerment

The market creates a fair and transparent environment for farmers to sell their produce, reducing the influence of middlemen. By offering direct access to buyers and competitive pricing, it ensures that farmers receive a fair share of the profits, enhancing their economic well-being.

Location of Naimat Nagar Market

Naimat Nagar is strategically located on the outskirts of Lahore, along Kala Khatai Road. It is about 1.5 kilometers from the Kala Khatai Interchange on Lahore-Sialkot Motorway M-11, placing it close to Lahore Ring Road, the Grand Trunk Road (GT Road) and M-2 Motorway, while offering convenient access to the heart of Lahore. This ideal location is designed to provide an accessible and efficient route for those involved in the agriculture sector, improving connectivity and facilitating the movement of goods.

Below is the official location map of Naimat Nagar Market:

Naimat Nagar Market Location Map

For a more precise view of the location, we have marked the possible location of Naimat Nagar Market on Google Maps below based on the available information:

Naimat Nagar Market Google Location Map

This development is set to transform the agricultural infrastructure in the region, making it a key location for business growth.

Master Plan of Naimat Nagar

The Naimat Nagar Fruit and Vegetable Market is a groundbreaking initiative set to redefine agricultural trade in the region. With a focus on enhancing trade efficiency, reducing post-harvest losses, and creating an eco-friendly environment, this meticulously designed master plan serves as a blueprint for a modern, efficient, and sustainable marketplace. It aims to meet the evolving needs of farmers, traders, and consumers alike, marking a significant step toward boosting Punjab’s agricultural economy.

Below is a glimpse of the master plan that outlines the innovative infrastructure and thoughtful design of this transformative project:

Master Plan of Naimat Nagar

Following are some key features of the master plan:

  • Pakistan’s biggest vegetable and fruit market planned over 400 acres of land
  • Truck parking facility for more than 400 trucks, ensuring smooth logistics
  • Digital Auction Platform for transparent and efficient trading
  • Cold storage built with modern technology to preserve the freshness of produce
  • Dedicated Zones for wholesale, retail, and administrative activities to streamline operations
  • Green Spaces and landscaping for an eco-friendly and pleasant environment
  • Wide Internal Roads to facilitate easy movement of vehicles and goods
  • Loading and Unloading Bays designed for quick and organized operations
  • Market Accessibility with proximity to major highways for easy transportation
  • Modern Waste Management System to maintain cleanliness and sustainability
  • Office Spaces and Retail Units for traders, vendors, and businesses

These features not only enhance functionality but also set the market apart as a benchmark for modern agricultural trade.

Plot Prices and Payment Plan

The Naimat Nagar Market provides a variety of shop and space sizes tailored to the needs of commission agents and wholesalers in the agriculture sector. To encourage participation, the government is offering a special 15% discount on shop prices exclusively to Badami Bagh Commission Agents or Arhat License Holders registered before 2018. This initiative presents an attractive opportunity for established businesses in the agriculture sector to expand or upgrade their operations in this modern marketplace.

Following are the discounted prices of these premium commercial plots for Licensees of Badami Bagh:

  • 5 Marla Plot for Commission Agent/Arhat Business: PKR 10,000,000/-
  • 7 Marla Plot for Commission Agent/Arhat Business: PKR 14,000,000/-
  • 1 Marla Pharia shop/Wholesale Business: PKR 1,500,000/-

Following are the normal prices of these premium commercial plots for non-licensees:

  • 5 Marla Plot for Commission Agent/Arhat Business: PKR 11,500,000/-
  • 7 Marla Plot for Commission Agent/Arhat Business: PKR 16,100,000/-
  • 1 Marla Pharia shop/Wholesale Business: PKR 1,725,000/-

The applicants have to pay 25% down payment within 15 days of the application to confirm booking of their unit. The payment plan spans over 24 months, so remaining 75% amount will be payable in 24 months through equal monthly installments.

Following is a copy of the official payment plan of Naimat Nagar Market:

Naimat Nagar Payment Plan
How to Apply

The Ravi Urban Development Authority (RUDA) has outlined a clear and detailed procedure for applying for premium commercial plots in the Naimat Nagar Market. Below, we have listed all the essential details to guide you through the application process.

Eligibility Criteria

  • Both local and overseas Pakistanis with valid CNIC/NICOP or POC are eligible to apply.
  • Badami Bagh Commission Agents or Arhat License Holders registered prior to 2018 can avail a special 15% discount.
  • One application form can be used for the allotment of one plot in a category.

Application Fee

  • A non-refundable submission fee of Rs. 2,000 is required.
  • The fee must be paid via Demand Draft or Pay Order in favor of Ravi Urban Development Authority (RUDA) (NTN No. 9022047-6).

Required Documents

  • Applicants must attach the following documents with their application:
  • A copy of CNIC or NICOP.
  • Proof of business registration or market committee license (if applicable).
  • A passport-size photograph of the applicant.
  • Contact details, including a mobile number and mailing address.

Payment Details

  • A 25% down payment is required within 15 days of submitting the application.
  • The remaining amount can be paid in 24 monthly installments according to the payment plan.

Plot Allocation and Balloting

  • If the number of applications exceeds the available plots, RUDA will conduct a ballot within 30 days after the closing date.
  • A second ballot will be held to determine plot numbers for successful applicants, who will then receive provisional allotment letters.

Submission Process

  • Fill out the application form as instructed.
  • Submit the completed form either by hand or via courier to the following address:

RUDA One Window Operations
Ravi Urban Development Authority, 152 Ali Block, Garden Town, Lahore

Important Notes

  • Applications with incomplete or incorrect information may be rejected.
  • A surcharge of 10% per annum will apply for any payment delays.
  • Development costs are not included in the plot price and will be charged at the time of possession.

Application Forms

The application forms for Naimat Nagar Market are available in both English and Urdu. You can download the form in your preferred language and review all terms and conditions before applying:

Naimat Nagar Fruit & Vegetable Application Form (English)

Naimat Nagar Fruit & Vegetable Application Form (Urdu)

By following the steps above, you can apply for these premium commercial plots and become part of this modern and well-structured marketplace!

Final Remarks

The Naimat Nagar Fruit & Vegetable Market is undoubtedly a game-changer for the agricultural trade in Punjab. With its modern infrastructure and focus on sustainability, this project is set to reshape how business is conducted in the sector.

At Manahil Estate, we see this as a valuable opportunity for investors and businesses alike to be part of a project that promises growth and efficiency. The well-planned layout, coupled with government support and incentives, makes it an attractive choice for anyone looking to invest in the agriculture sector. We believe that the Naimat Nagar Market will not only benefit the local economy but will also position itself as a model for future agricultural marketplaces across the country.

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